Dynamic marketing capability and strategic human resource management: predictors of performance in Santa Catarina's hotel industry
نویسندگان
چکیده
This investigation aims to analyze the relationship between Dynamic Marketing Capabilities and Strategic Human Resource Management as predictors of Performance in Santa Catarina Executive Hotels. To achieve this objective, already validated scales were used. Capability, scale developed by Desarbo et al. (2005) was For Management, Barreto (2011) chosen, for dependent variable, Carvalho (2012). The data collection carried out through survey technique, along with 259 managers Hospitality Catarina. analysis, softwares EXCEL, SPSS-IBM, AMOS-IBM used gather data. Exploratory factor analysis (EFA) confirmatory (CFA) tests, structural equation modeling (SEM) research objective. obtained results confirm positive significant Capability superior performance Catarina's executive hospitality.
منابع مشابه
Strategic Human Resource Management: Insights from the International Hotel Industry
In the strategic human resource management (SHRM) field three approaches have dominated, namely, the universal or best-practice, best-fit or contingency and resourcebased view (RBV). This study investigates evidence for the simultaneous or mixed adoption of these approaches by eight case study firms in the international hotel industry. Findings suggest there is considerable evidence of the comb...
متن کاملExplaining the relationship between components of Strategic human resource management and social marketing , Tehran cement Factory
Strategic human resource management implications in different part of the worlds have been investigated in different research papers. The depth of implementation of SHRM, results in the productivity of the organizations. The current paper is a conceptual overview on the SHRM implementation in Iran. The circumstances and the elements that contribute to the SHRM implementation in this country nee...
متن کاملStrategic Human Resource Management and Performance
The connection between human resources and performance in firms in the private sector is well documented. What is less clear is whether the move towards managerialism that has taken place within the Australian public sector during the last twenty years has brought with it some of the features of the relationships between Human Resource Management (HRM) and performance experienced within the pri...
متن کاملexplaining the relationship between components of strategic human resource management and social marketing , tehran cement factory
strategic human resource management implications in different part of the worlds have been investigated in different research papers. the depth of implementation of shrm, results in the productivity of the organizations. the current paper is a conceptual overview on the shrm implementation in iran. the circumstances and the elements that contribute to the shrm implementation in this country nee...
متن کاملStrategic human resource management
1. Explain the meaning of strategic management and give an overview of its conceptual framework. 2. Describe the three levels of strategy formulation and comment on the links between business strategy and human resource management. 3. Explain the two models of strategic HRM, the matching model and the resourcebased model. 4. Comment on the various strategic HRM themes of re-engineering, workpla...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: International journal of scientific management and tourism
سال: 2023
ISSN: ['2386-8570']
DOI: https://doi.org/10.55905/ijsmtv9n1-006